My personal thought on posting to social media as library representative…
Facebook, you should post 3-4 times a day spaced out, including a post in the evening hours. Do not make your images too big, 430X430 px or smaller.
Twitter, you cannot really go wrong here, unless you do not post at all. Post often, post regularly, and lastly- interact. I post at least twice a day and sometimes even 5-7 times a day.
Instagram and Tumblr, these models of social media are all about image content rather than text. Visually it should inspire, provoke thought, generate laughter, or start a conversation. Post when you feel it. Link it back to what we do, and link it back to our collection, programming and all around library mission.
Social Media is just another form of patron outreach, used to promote news and updates about your Library programs and services. It can also be used to promote life long learning, and the enjoyment of reading, culture, and the arts. Again, each post should be related to your library services, program, collections and community.
I often use the statement at the end of Tweets or FB posts,
To find out more about,_________, visit your local library.
and include a link to the holdings in our collection.
Social Media is also a way to partner, collaborate and have a conversation about what you do, what you want to do, and a way to partner with those who want to do the same. Pay attention to what others are doing with social media, reach out, and do not be afraid to emulate, we are all on the same mission!
When I am low on inspiration I turn to these sites…
this is an ever changing list, and should include your regional location
and not so ever changing…
for promotion, poster making and photo enhancement
editor by pixlr (poor mans photoshop, great for making collage banners)
FaceBook Photo Size & Dimenison chart (this is FB recommended dimensions)